LG OLED55C8PLA 55 inch OLED 4K Ultra HD HDR Smart TV – £1,299 @ Richersounds

OLED – the TV gold standard

Highly developed by LG, OLED TV technology remains at the forefront of image quality. Organic Light-Emitting Diode (OLED) TV offers the most advanced picture quality currently available. Unlike LED screens, OLED doesn’t require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

Alpha 9 processor – a new reference in picture processing

New to this exciting LG TV is the powerful Alpha 9 processor. With increased processing power, Alpha 9 enhances motion handling for smoother images. Object-based contrast is also improved, giving sharper, more detailed images. With Alpha 9 you’ll see images with truer realism than ever.

True Colour Accuracy Pro

For even greater realism, True Colour Accuracy Pro increases the amount of data points for colour. This makes flesh tones more accurate, landscapes more natural and animations more vivid. No matter what the genre, True Colour Accuracy makes it more life-like than ever.

The widest range of HDR support with Active HDR

LG continue their wide range of HDR support with this flexible TV. Advanced HDR by Technicolor offers reference levels of image and colour accuracy. As well as Advanced HDR, this 55″ LG TV also offers decoding for HDR10, HLG and Dolby Vision. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Dolby Vision for dramatic imaging

Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that’s specifically been encoded in Dolby Vision – a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display’s characteristics and presents an optimized picture for each scene in specially mastered content.

High Frame Rate Support via OTT

High Frame Rate (HFR) support at up to 4K/120fps means the potential for smoother images with incredibly realism. With a variety of films filmed in HFR since the ground-breaking The Hobbit of 2012, this is the future of movie technology. The technology is also available on some TV shows and is especially impressive with sport. *OTT means that HFR is supported Over The Top using apps such as Netflix 4K. It is not available via HDMI inputs on this TV.

Part of the unique ThinQ AI system for effortless control

LG’s unique artificial intelligence system brings together a wide range of products under intuitive control. For your TV this means intelligent voice control and the ability to seamlessly work with third party services from Google and Amazon. The more LG ThinQ AI products you have around the home the more seamless and integrated the control becomes.

webOS Smart system now with Google Assistant

The award-winning LG webOS smart TV system is already one of the most highly-rated in the industry. Powerful but user-friendly, webOS makes Smart TV even smarter. Now featuring Google Assistant, webOS just got even better. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.

Link to the deal: LG OLED55C8PLA 55 inch OLED 4K Ultra HD HDR Smart TV – £1,299 @ Richersounds 

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