LG 55SJ850V LED HDR Super UHD 4K Ultra HD Smart TV, 55″ with Freeview Play, Ultra Slim Design, Harman / Kardon Sound – £729 @ JohnLewis

Bask in the astonishing colours of LG’s Super UHD 4K TV, the SJ850. Hyper-detailed 4K UHD resolution combines with Dolby Vision HDR to produce a billion rich colours that will blow you away. LG’s Nano Cell display ensures a stunningly lifelike picture of pin-point colour accuracy and contrast, from any angle. Use LG’s award-winning webOS 3.5 Smart platform to stream shows from such apps as Netflix, the intuitive Magic Remote to navigate, and bring a touch of elegance to your living room with its ultra slim design. Whatever you are watching, it will get a Super UHD 4K makeover on this masterpiece of modern entertainment.

Stunning Dolby Vision HDR with a Billion Rich Colours

LG are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they’ve armed this TV with Dolby Vision HDR to deliver a staggering 10-bit colour depth. This means that there are over 1 Billion Rich Colours to deepen your view and show shades you’ve never seen in home entertainment before. It bridges the gap between what we see on-screen and what we see in real life, making for an otherworldly picture that will knock your socks off. With advanced image enhancement and scene by scene optimisation, Dolby Vision transforms your viewing experience with astonishing brightness, contrast and colour. This set also features Multi HDR support and Active HDR so whatever entertainment you’re enjoying, you’ll always get the full, glorious HDR treatment with pin-point accuracy.

Ultra Luminance for Incredible Contrast

Expanding the contrast range to staggering levels is LG’s Ultra Luminance tech. The brightest whites, the deepest blacks and all points in between are effortlessly achieved by Local Dimming. The result is an amazingly lifelike picture of depth and rich authenticity.

Fabulous 4K with IPS 4K Nano Cell Display

To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary. Upscaling is a process through which a lower resolution signal or data source is displayed at a higher resolution. The upscaling process interpolates additional pixels from the source data, and produces a clearer picture on your 4K screen than a non-upscaled image. LG’s IPS 4K Nano Cell technology means each individual pixel is only one nanometre apart for stunning colour precision and volume, viewed from any angle.

Seamless webOS 3.5 Smart Platform

Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.*

Magic Remote

The latest Magic Remote (supplied) lets you navigate with the point, gesture, wheel and voice control. The scroll wheel is ideal for browsing the web while finger gesture control lets you navigate at the touch of a finger. And then there is voice activation which gives you hands free control, if you prefer.

Harmonious Harman / Kardon Sound

This TV sounds simply amazing too thanks to audio experts Harman / Kardon. Glory in top quality audio across the whole frequency range, from powerful bass to delicate trebles, without any additional kit. Their specially tailored speaker system ensures an immersive, detailed sound-scape that takes you deeper into your entertainment.

Freeview Play

This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Ultra Slim Design with Crescent Stand

This set’s ultra slim profile provides a beautifully minimal TV architecture to match the purity of the picture quality. Its super stylish silver design adds a finessed touch to the living room, looking just as striking on or off. The minimal elegance of the crescent stand enhances the viewing experience and completes the seamless look of a beautifully designed television.

Link to the deal: LG 55SJ850V LED HDR Super UHD 4K Ultra HD Smart TV, 55″ with Freeview Play, Ultra Slim Design, Harman / Kardon Sound – £729 @ JohnLewis

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